• Service is the currency that keeps our economy moving. I serve you in one business, you serve me in another. When either of us improves, the economy gets a little better. When both of us improve, people are sure to take notice. When everyone improves, the whole world grows stronger and closer together.

• What goes around comes around. What you send out does come back. Service is a two-way street. Life is, too.

• Service is not optional, it's essential.

• Delighted customers are the only advertisement everyone believes.

• Give as much as you can to your customers and they'll give much to you.

• A business existing for its own sake risks failing. A business existing for its customer's sake risks succeeding.

• A product is a starting point. A loyal customer is the goal.

• The business that listens is the business that learns.

• Satisfaction is the least that is expected. Is that the least you can do?

• If you neglect your customers, they will neglect you.

• Service comes at a price. You need to pay the price to make a profit.

• An investment in great service is the most sure to pay you back.

• Price is just a number. It's the quality that counts.

• The clear road to success: create more value for customers.

• Make money today and you will do well today. Make money pleasing customers today and you will also do well tomorrow.

• Serve your colleagues well so that they can serve your customers.

• To create customers that care, provide good customer care.

• Before you satisfy many, learn to delight each one.

• A business is supported on a solid foundation of customers.

• When you do a little more, you stand out a lot more.

• Service does not exist at the expense of your profits. Profit exists because you made the investment in service.

• To gain the consumers' respect, treat them with respect.

• If you're competing to win, you need service on your side.

• Treat every customer-like your greatest asset. He or she could be.

• Money only flows from the wallets of customers who are willing.

• To protect yourself from competition, keep your customers close.

• A failing business thinks it costs too much to provide superior service. A successful business knows it costs too much not to.

• It's what you do 'after the deal' that brings you the next one.

• Where some see change and instability, others see endless opportunity.

• The words your customers speak are expert suggestions.